Here's A Brief Summary Of Key Digital Media Trends For 2020.
In all the countries where surveys were conducted, the coronavirus outbreak has drastically raised the amount of news read by major media. Television news and online sources have seen significant upticks, and more people identify television as their main source of information, giving an occasional respite from the image of steady decline. Lockdowns have made it hard to distribute newspapers printed on paper. This has accelerated the shift towards a digital future. In most countries, however, online and social media usage has dramatically increased. WhatsApp had the highest growth in all areas, with an increase of about 10% in certain countries. More than half of those who were surveyed (51%) used an open or close online group to connect and share information , or be part in local support groups.
As of April 2020, trust in the media's coverage of COVID-19 was fairly high in every country, and at the same level as national governments and significantly greater than that of individuals politicians. The trust in media was higher than the level for social networks and video platforms as well as messaging services in relation to information about COVID-19. From our larger data set that was gathered in January, global fears about misinformation persist. More than half of our global population was worried about information on the internet, even before the coronavirus epidemics. The most prominent politicians in the United States are often cited as the source of misinformation - though people who consider themselves right-wingers, such as those in the United States, are more likely to blame the media. Facebook is seen almost everywhere as the main channel for disseminating inaccurate information. WhatsApp is however more responsible in countries like Brazil and Malaysia.
Our January poll across countries showed that less than 4/10 (38%) of the respondents claimed to are most likely to trust the news they read. This is a decrease by four percentage points over the year before. The news they read is not trusted by more than half of the people surveyed (46 percent) Political polarisation and the resulting uncertainty has undermined confidence in broadcasters that are public in particular, which are losing the support of political partisans from both the right and the left. Our survey found that 60 percent of people still prefer news that is impartial in their opinions, and only 28 percent would prefer news that reinforces or shares their views. Although partisan preferences in the United States have slightly increased since 2013, our survey indicates that the majority of Americans still favor news that is objective or that shares their opinions.
People would prefer news media to report falsified statements from politicians, as they adjust to the new ways of communicating (52%) People are less comfortable watching political advertisements on search engines and social networks than they are watching television. A majority (58 percent) would prefer for platforms to not show ads with false statements. Online news has seen an increase in the amount of money paid across a variety of countries, including the United States at 20% (+4) and Norway with 42 percent (+8). However, there are smaller increase in other markets. It is vital to know that people across all countries still do not pay for news online. However, some publishers have reported a coronavirus bump'.
The decision to sign up for the newsletter is an indication of confidence. One of the most crucial factor is the quality and authenticity of the information. Subscribers feel they get more information. However, many people are satisfied with the information that they can access free of charge. Also, we observe a high percentage of non-subscribers (45% in the USA and 50% here in the UK) who claim they are not able to convince to pay. The highest levels of payments are observed in countries like Norway and the United States with more of a percentage of subscribers. The USA and Norway have a similar ratio of between a quarter and half of all subscriptions going to just a few major national brands. This indicates that the winner-takesall dynamics persist in these countries. In both countries, there is a substantial number of people buying more than one subscription, and often adding a local or specialist publication. For radio din judetul Alba A Romanian commercial radio station, they offer an agenda that is centered around 60 percent news from all areas and 40% music. In their current programme range the principal elements that attract the audience of the audience who are over 30 are: news programmes from the county, specialized shows and talk shows. People who are interested in stories, contests and interviews However, they also are drawn to shows that focus on culture as well as debates, entertainment and music.
In many countries local newspapers and websites remain the most reliable source of news on specific regions or towns, reaching four in 10 (44 percent) each week. We discover that Facebook and other social networks are utilized by about a third of the population (31 percent) for local information and news. This further puts stress on businesses and their business models. Access to news is getting more widespread. Only 28 percent of people in all countries prefer to start their news journeys on the internet or through an app. Generation Z, 18-24 year olds, have a weaker relationship with websites and apps. They are twice as likely than others to choose social media to read news. Instagram news usage has doubled in every age group. The trend is expected to continue throughout the coming year.
To stop the proliferation of various platforms, publishers have attempted to communicate directly with their customers via email and mobile alerts. In the United States has 21 percent of people who use news email every week. It's nearly 50% of the nation's primary method of accessing news. Northern European countries have taken longer to embrace news services via email. Only 10% use Finnish email news. Although podcast usage has increased significantly in the past year, coronavirus locking downs could have temporarily reversed the trend. The majority of countries (50 percent) acknowledged that podcasts can provide more understanding and depth than other forms of media. Spotify is the top podcasting platform in a wide range of markets . It has taken over Apple's podcast application.
In spite of the fact that seven out of 10 (69%) agree that climate change is the greatest threat to our lives in the near future, a substantial majority of Americans, Sweden, Australia and Australia are not in agreement. This is a more right-leaning group and is often older. The younger groups can get more climate change information via social media and by following activists like Greta Thunberg. Amazon Echo, Google Home and voice-activated smart devices are continuing to grow in popularity. Use for any purpose is increasing from 14 19% to 14 percent in the UK as well as between 7% and 12 percent in Germany, and 9% to 13% in South Korea. Despite these growth rates however, the use of news is low in all markets.